Living Library | Creative Agency

VIRGIN MOBILE | "FAIR GO BRO"

VIRGIN MOBILE | "FAIR GO BRO"

Creative leads: Lucas Jatobá, Ben Pearce | Creative Director: Steve Coll | Agency: Havas

Results: $5M of earned media, 15 to 1 ROI, 40% increase in market share, Virgin Mobile ́s most successful campaign ever.

Awards: 5 Cannes Lions (1 being a prestigious Creative Effectiveness Lion), Grand Prix at Spikes Asia, 2 golds at the Clio Awards, silver at the New York Festivals, 1 Effie Awards and many, many others.

ASICS | VAI COM TUDO (“Goes with everything”)

ASICS | VAI COM TUDO (“Goes with everything”)

Creative Diretor & Film Director: Lucas Jatobá | Agency: DOJO

We invited Rachel Reis (Revelation Artist Multishow Award 2022, Best APCA Album 2022), to compose a song for those who are always on the move and in the rush of everyday life. “Vai Com Tudo” (“Goes with everything”) is inspired by the singer’s experience with three sneaker models: the iconic Japan S for casual moments, the GEL-Kimera for working out at the gym and the GEL-Hypersonic 3 for running and training. The campaign had several pieces and videos on social media, telling the story of her relationship with the 3 models, culminating with the launch of the music video.

“LOVE YOURSELF” FOR MACQUARIE CENTRE

“LOVE YOURSELF” FOR MACQUARIE CENTRE

Creative director, writer and producer: Lucas Jatobá | Agency: Living Library Films

‘Love Yourself’ is a commissioned fashion film for Macquarie Centre starring Ryan Corr (House of Dragon, The Water Diviner, Wolf Creek) & Sophie Lowe (The Beautiful Lie, What Lola Wants) to promote their new Autumn/Winter collection.

ASICS | BRAND DAY 2023 | A GRANDE VIRADA (“The Great Turnaround”)

ASICS | BRAND DAY 2023 | A GRANDE VIRADA (“The Great Turnaround”)

Creative Director: Lucas Jatobá | Agency: DOJO

Creative concept, ideas and visual identity for the annual event: ASICS Brand Day 2023 | The Great Turnaround.

SONY | “THE ENTERTAINED”

Creative leads: Lucas Jatobá, Ben Pearce | ECD: Steve Coll | Agency: Havas

Sony needed a film to promote their new global brand concept on the TV and cinemas in Australia.

LUAU AMAZON MUSIC

Creative Diretor & Film Director: Lucas Jatobá | Agency: DOJO

Social media campaign to promote the new Amazon Music Summer Concert, starring 3 famous Brazilian musicians.

YELLOW TAIL WINES

Creative director, writer and director: Lucas Jatobá | Agency: Living Library Films

As part of their new “Refreshingly Simple” campaign, Yellow Tail Wines wanted two films mocking technology and showing that sometimes it just makes life more complicated.

Results: Over 1 million views on Facebook, 100% positive feedback, 20% engagement rate.

ASICS | NOVABLAST 3 | “ENERGY IN MOTION” CHALLENGE

ASICS | NOVABLAST 3 | “ENERGY IN MOTION” CHALLENGE

Creative Diretor & Film Director: Lucas Jatobá | Agency: DOJO

Three athletes, three cities and one challenge: to run the longest distance with the new ASICS Novablast 3.
Starring 3 Brazilian influencers, this campaign consisted of several teasers building expectations for the great challenge.

SHORT DOCUMENTARY | PHENOMENALITY

SHORT DOCUMENTARY | PHENOMENALITY

Writer, director and producer: Lucas Jatobá | Production Company: Living Library Films

This is the story of a big wave pioneer who “died more times than Jesus”, a man who constantly risked his life to find life, to find the edge or reason and overcome it. His name is Ric Friar and this is a story of ‘Phenomenality’. And like all good movies there was sex, death, bar brawls, and a heap of shit. Friar literally became the “King of Poo” and made a fortune in the process. It’s a life that sequences more like a feature length dream: a truly wild concoction of adventures constantly intersecting with equal measures of insanity and bravado, an unbridled grabbing of life by the balls.

Awards: Audience Award at the DOC LA Festival (Los Angeles, USA, 2017), Official Selection at Flickerfest Int. Short Film Festival (Academy Award® and BAFTA Qualifying, Australia, 2018), World Premiere at San Francisco Documentary Festival (USA) and selected to more than 30 international festivals.

ASAHI BEER

ASAHI BEER

Creative & Art Director: Lucas Jatobá

Creative Director: Cam Blackley | Agency: Droga5

Brand campaign for Asahi Beer.

DOCUMENTARY SERIES | DIVINE WOMEN | TEASER

DOCUMENTARY SERIES | DIVINE WOMEN | TEASER

Creator, director, writer and producer: Lucas Jatobá | Production Company: Living Library Films

For thousands of years, a corrupt and patriarchal society has led humanity into a path of imbalance and self-destruction. It is now time for the Divine Feminine to return to its true place in power. “Divine Women” is a documentary series explaining the shift in consciousness and the return of the Divine Feminine energy that our society is currently experiencing, told from the perspective of spiritual teachers who are pathing the way for a new paradigm on planet Earth.

TYPOGRAPHY COURSE

TYPOGRAPHY COURSE

Creative & Art Director: Lucas Jatobá

Creative Director: Carlos de Javier | Agency: BBDO Spain

Awards: Silver at FIAP, Bronze at EL OJO, CDEC, Laus and many more.

Poster campaign for the new typography course at Complot Creativity School in Spain.

SHORT FILM | GODS WITH AMNESIA

SHORT FILM | GODS WITH AMNESIA

Writer, director and producer: Lucas Jatobá | Production Company: Living Library Films

A war veteran suffering from PTSD (Post-Traumatic Stress Disorder) is on the verge of killing himself when a mysterious phone call causes him to question his fundamental beliefs about life. This film has been picked up for worldwide distribution by 7 Palms Entertainment (Los Angeles), from Emmy® award-winning producer Colin Laviola.

TELSTRA

TELSTRA

Creative & Art Director: Lucas Jatobá

Creative Director: Steve Jackson | Agency: Droga5

Telstra launched a 4G USB that allows you to work anywhere.

EMANA | VISUAL ID & WEBSITE

EMANA | VISUAL ID & WEBSITE

Creative & Art Director: Lucas Jatobá | Designer: Arthur Verdeiro

Visual Identity and Website for Emana Project.

FAMILY CONSTELLATIONS | VISUAL ID & WEBSITE

FAMILY CONSTELLATIONS | VISUAL ID & WEBSITE

Creative & Art Director: Lucas Jatobá | Designer: Arthur Verdeiro

Visual Identity and Website for Online Course of Family Constellations.

VIRGIN MOBILE

#awards #360campaign

ASICS | VAI COM TUDO

#socialmedia #brandedcontent

LOVE YOURSELF

#awards #film #fashion

ASICS | BRAND DAY

#event #artdirection

SONY

#film

AMAZON MUSIC

#socialmedia #brandedcontent #film

YELLOW TAIL WINES

#socialmedia #brandedcontent #film

ASICS | NOVABLAST 3

#socialmedia #event

PHENOMENALITY

#awards #documentary #cinema

ASAHI BEER

#print #outdoor

DIVINE WOMEN

#documentary #cinema

COMPLOT

#awards #print #outdoor

GODS WITH AMNESIA

#shortfilm #cinema

TELSTRA

#print

EMANA PROJECT

#website #artdirection

FAMILY CONSTELLATION

#website #artdirection

ABOUT

Living Library Films is an international creative boutique & production company founded in 2015 by Lucas Jatobá, in Sydney, Australia, working globally. Our mission is to bring to life films & ideas that raise consciousness and inspire people and companies to be the best version of themselves.

We're experts in creating and producing Social Media Content (TikTok, Instagram, Meta, Linkedin), Creative Ideas, Content Strategy, Video Production, Documentaries, Corporate Videos, Art Direction & Graphic Design, Digital Marketing, and Websites. Talk to us!

BRANDS WE HAVE WORKED WITH

CONTACT

Moari Avancini - Growth Director
moari@livinglibraryfilms.com (+41) 79 882 83 59

AWARDS

PHENOMENALITY
WORLD PREMIERE | San Francisco Documentary Festival (USA)
WINNER | Audience Award – DOC LA, Los Angeles (USA)
WINNER | 2nd place Jury Award – Audience Awards, Los Angeles (USA)
WINNER | Best Directing | Int. Film Competition of Bali
WINNER | Rising Star | Int. Film Competition of Bali
OFFICIAL SELECTION:
Flickerfest Int. Short Film Festival, Australia
(Academy Award® and BAFTA Accredited, 2018)
Guangzhou International Documentary Film Festival, China (2017)
Sofia Independent Film Festival, Bulgaria (2017)
Utah Film Festival, USA (2018)
San Diego Surf Film Festival, USA (2018)
San Pedro International Film Festival, California, USA (2017)
Ocean Coast Film Festival, Portugal (2018)
Noosa Surf Film Festival, Australia (2017)
Barcelona Planet Film Festival, Spain (2017)
Vimeo Staff Picks - June (2018)

LOVE YOURSELF:
Australian Fashion Film Awards 2016:
WINNER | PEOPLE’S CHOICE AWARDS
NOMINATED | Best Australian Film
NOMINATED | Best Director
CineFashion Film Awards, Los Angeles:
NOMINATED | Best Actress – Sophie Lowe

LAST WORDS
Official Selection at:
Verona International Film Festival (Italy)
Cordoba International Film Festival (Spain)
Revelation Perth International Film Festival (Aus)
Social Machinery Film Festival (Italy)
Sydney Lift Off Film Festival (Aus)
Arizona Underground Film Festival (US)
Semi-Finalist at the ColorLabs Festival (US)

ABOUT LUCAS JATOBÁ | CREATIVE DIRECTOR

Embracing the identity of a global nomad, I proudly hold three nationalities - Australian, Brazilian, and Italian - each culture intertwining within me to create a unique citizen of the world. Over the past decades, my free spirit has led me to live and work across three continents, nurturing an intimate understanding of what it truly means to be human.

My unwavering passion for storytelling, art, design, technology, filmmaking, creative ideas, human consciousness and brands has been reflected in my work as a creative director and film director.

As an experienced creative leader with a diverse career spanning across brands, traditional & digital agencies, and production companies, I have managed teams of 30+ people across multiple countries and cultures such as Australia, Brazil, Spain and Italy, in some of the most visionary advertising agencies in the world like Droga5, BBDO, Leo Burnett, Ogilvy, VMLY&R, Havas and Mullen Lowe.

I have been honored with over 30+ international awards, including 5 Lions at the Cannes Lions Festival of Creativity, one being a prestigious Creative Effectiveness Lion, 2 Effie Awards (1 in Spain, 1 in Australia), 2 Golds at Clio, Grand Prix at Spikes Asia, London International Awards, New York Festivals, Adfest Asia, El Ojo, El Sol, Fiap and more.

I have developed a wide range of creative work, including 360 advertising campaigns, social media content, branded content, documentaries, short films, music videos, installations, events, interactive experiences, and integrated advertising, all for some of the world's largest brands such as Sony, Virgin Mobile, Amazon Music, Amazon Prime, Peugeot, ASICS, Unilever and Renault.

One of my strongest skills is the ability to evoke emotions through the art of storytelling, while also creating brand value through engaging conversations.

AWARDS

CANNES LIONS | 3 silvers, 1 bronze, 1 Creative Effectiveness Lion
NY CLIO AWARDS | 2 golds
SPIKES ASIA | 1 Grand Prix
NEW YORK FESTIVALS | 1 silver
LONDON INTERNATIONAL AWARDS | 1 bronze
AWARD AWARDS AUSTRALIA | 5 silvers
EFFIE AWARDS | Spain 1 gold | Australia 1 silver
ADFEST ASIA | 2 golds
YOUNGGUNS INTERNATIONAL | 1 bronze
FIAP IBEROAMERICA | 1 gold, 3 silvers, 1 bronze
EL OJO IBEROAMERICA | 2 silvers
LAUS SPAIN | 1 silver, 1 bronze
CDEC SPAIN | 5 in-book
EL SOL DE IBEROAMERICA | 1 bronze
CREATIVE OF THE YEAR | Awarded by the Argentinean magazine SoyDG
CREATIVE BUSINESS IDEA AWARDS | Gold
INSPIRATIONAL FESTIVAL | Silver
APPLE CREATIVITY AWARD | Bronze
AUSTRALIAN CAMPAIGN OF THE YEAR - B&T AWARDS | Finalist

ABOUT MOARI AVANCINI | GROWTH DIRECTOR

Born in Brazil with Italian roots, I've embraced the opportunity to live abroad and immerse myself in diverse European cultures. Germany and England played pivotal roles in my formative years, but it is in Switzerland since 2009 that I have found my cherished home.

Throughout my dynamic career, I have ventured into various fields, including Sales, Business Development, Financial Valuation, Consulting, Web and CRM Marketing, Digital Transformation, IT Project Management, and Platform Ownership. This diverse background has endowed me with a wide range of knowledge and a unique skill set.

Having collaborated with esteemed multinational organizations such as Electronic Arts, UEFA, Nestle Nespresso, ICRC, and IATA, I have gained extensive expertise in both the private and international sectors. With an MBA in Marketing Strategy, a master's degree in Financial Management, and a bachelor's degree in International Business, I have established a solid foundation in my field. Additionally, my commitment to excellence and continuous learning is evident through my certifications from the Project Management Institute (PMP), the Scrum Alliance (CSM) and Harvard Business School (Computer Science for Business online course).

Beyond my professional pursuits, sports hold a special place in my heart. Proudly carrying on the legacy of my family's national and international tennis champions, I have cultivated a deep appreciation for athletic endeavors.

Driven by a competitive mindset, I have always harbored the dream of creating and scaling my own business. By combining my expertise, vision, and passion, I strive to make a significant impact in the industry. With an unwavering commitment to elevating brands, I bring exceptional creativity, marketing strategy, user experience, digital analytics, and project management skills to enhance clients' brand value and foster business growth.

Let's connect and explore how we can collaborate to achieve remarkable results.

EDUCATION

2013-03 - 2011-10 MBA: Marketing Strategy, University Of Geneva
2008-03 - 2006-10 Master of Science: Finance, IBMEC Sao Paulo
2004-12 - 2000-01 Bachelor of Science: Business, ESPM Sao Paulo

CERTIFICATIONS

2017-01 PMI: Project Management Professional (PMP)
2020-03 Scrum Alliance: Certified Scrum Master (CSM)
2021-04 Harvard University: Computer Science for Business Professionals
2021-04 Tricentis: Test Automation Specialist
2022-10 LinkedIn: Become an UX Designer
2022-07 Microsoft Power BI Advanced
2022-05 Public Speaking - The Art and Science of Personal Impact
2021-11 Presentation Skills - Presenting Data Visually
2021-03 Presentation Skills - Crafting Strategic Stories
2020-12 LinkedIn: DevOps Foundations: Lean and Agile

TESTIMONIALS

“Another brilliant creation from the inimitable Lucas Jatobá!”

Declan Fitzgerald – Global Recruitment Director at Meta

"With outstanding creative talent, Lucas’ skill is reflected in the incredible results he has achieved, including the rewards he’s received and the global success of his work. Lucas’ ability to combine his extensive experience within both the advertising and film industry is a talent in itself. He is an absolute pleasure to work with. Lucas’ skill level, clear communication and incredible personality are just some of the reasons why he always delivers above and beyond my expectations."

Sophia Llewellyn | Co-Founder and Chief Of Content - Purespot Media

“Lucas Jatobá is a brilliant young star with plenty of gas in his tanks to burn bright across the heavens.”

Ric Friar, Big Wave Surfer Pioneer and Phenomenality Guru

"I had the pleasure to work with Moari on some cross projects, in which he participated as Project Manager contributing to analyze and solve conflicts between our projects. He always demonstrated a positive and collaborative attitude, forecasting possible problems that could compromise the project’s outcome or deadline, and always investing the time and effort needed to accomplish his duties."

Fabio Tumiatti | e-Commerce Market Owner / Solution Manager - Philip Morris International (worked together at Nestle Nespresso)

"Moari is a true professional and a great person to work with. He is a team player and has an infectious passion for business reporting and digital marketing."

David Ancell | Chief Brand Officer - Vita Group (worked together for TBWA agency)

“The entire world would be a much better place if everyone approached their lives and creative gifts the way that Lucas does. He is a bright spark who doesn’t just think up world-changing ideas, create things of arresting visual beauty and direct stories that make people think, he also brings the best out of people. any agency, production company or client would be lucky to work with him.”

Josh Aitken – Creative Director at McCann Australia

"Lucas is extremely skilled and talented. If that was not enough, he's very experienced, professional, and 100% committed to everything he does. I know any agency, production company or client would be lucky to work with him."

Gustavo Lotufo | Co-Founder COO AntennasBI

“Mr. Jatobá is pure energy and capable of creating a revolution with his ideas.”

Emma Piquer - Creative Supervisor at Contrapunto BBDO, Barcelona

"Moari is a hard-working person and acted with integrity throughout his entire time with us. He was greatly appreciated within the team and developed a good relationship with people from the organization as well as external Agencies. He showed a strong international orientation, ability to juggle several projects at once, and also flexibility to manage and adjust to changing business priorities."

Demelza Bricklebank | Senior Director, Business Transformation - Adidas (worked together at Electronic Arts)